Hey, its Halloween soon! So I hope everyone’s ready for a great evening on that special day of the year. There will be plenty to do for families, kids and adults. But on a business note, did everyone who is involved with making money from the Internet manage to cash in on the commercial side of this festive event?
Well, the general idea is to jump on any popular date in the calendar when people are in the mood to buy stuff and, well, sell it to them! That is, after all, what most of us are here for, aren’t we?
I’m often asked what are the best ways of monetizing a site or blog to get the best out of certain festive occasions, such as Halloween or Christmas, not forgetting those other big hitters like Valentines Day, Mother’s Day, Father’s Day etc. Well, the simple rule of thumb if you don’t actually have your own e-commerce site selling your own stuff is to set yourself up as an affiliate and sell other people’s stuff to your blog’s visitors.
Its not difficult as long as your blog has got a good stream of organic search traffic who are generally looking for the products that everyone wants for the occasion. For Halloween, it has been fancy dress costumes, masks, makeup and everything else that goes with Trick or Treat for the kids and adults too (the grown ups parties that follow…). Also, there are always the small gifts that people like to buy each other and there you can really let your imagination rip!
With Christmas coming hot on the heels of Halloween, you need to be ready with whatever sector of the gift market that you intend to target as well as Christmas trees, decorations, party supplies and the whole nine yards. But that’s a subject for a later post. So here’s extending everyone my congratulations if you were successful with Halloween stuff as I was, and good luck for the forthcoming season of goodwill.
Welcome back to Blog Tides. I’ve been thinking on some ideas for this blog and it struck me that there is a lot of scope for expansion into the areas of specialized topics. I’ve noticed a lot of sites or blogs appearing that have taken the stance that they will grow by accepting guest posters to boost the site’s page count and content volume. That’s good from the user point of view as it provides search traffic with a more worthwhile landing page where there is relevant and hopefully interesting and well written content for them to read.
Will I be doing this here on this site?
I’m considering it as an option for boosting the site’s content for sure, but there is one drawback that I can see. That is one of trust.
Generally, bloggers are looking out for one person, and that’s themselves, so when they get a chance to gust post on someone else’s blog, they are going to place at least one link in that post back to their own blog. Now there’s nothing wrong with that and its the least the hosting blog can do for getting some free content.
But that trust is more often than not abused by the posting blogger. Horror stories abound, where the guest posts a badly spun article that is showing up on a multitude of other blogs, thereby attracting a duplicate content penalty for the hosting blog. Then their linking strategy leaves a lot to be desired.
Why bloggers think that they have to place three links in every post they submit to other blogs is beyond me!
That practice screams “paid post” to the search engines who will come looking to scrutinize the hosting blog and maybe even give it a penalty. Whether the links are to legitimate sites is another cause for concern. Some bloggers who submit bad articles all over the place are little more than spammers themselves and care not one whit that they might also be linking to bad neighborhood sites. Yup, another penalty or worse, the hosting blog gets deindexed for its trouble.
So allowing guest posters on here at the moment is not all that attractive to me. Unless there is an easy way to moderate what is being posted, I’m not interested in hosting duplicate crap that is full of links to other people’s crap sites.
So my alternative is to write my own articles, which is what I do anyway, being a writer! To this end, I don’t have to link out to anywhere if I don’t want to and I know my content is original, relevant and interesting.
So I have made a tentative start by creating the first of my topics with a main article, called Zone Diets under which I will publish a series of closely related articles. Once done, I’ll move onto another topic and build up that way.
Sure, its slower and more ponderous and it’ll likely take a while to build this site up to anything like the content powerhouse it’ll need to be in order to rank well in the SERPs for the terms it will be targeting. But at least it’ll be all me and under my control.
Where is BlogTides heading? This is a question that I’m often asked and it gets me thinking about the direction I want to take this blog and its hosted blogs. Well, the hosted blogs will go wherever they will go as they are are on a variety of different subjects and the owners will take them to where they need to be.
But as for the home base, or more specifically this blog, it needs some direction other than just being a admin info blog. After all, there’s only so much you can write about as a site admin especially when there are not many changes coming along. Ok, there was the recent upgrade to the WP software to bring it right up to date. There are plans to further upgrade the site with new plugins, new themes and a more robust revenue sharing program that will allow chikita and amazon ads to be served as well as adsense, ebay and kontera. These are in the testing stage and will be rolled out quite soon once the bugs are ironed out. You probably won’t notice the difference right away unless you’re looking to change themes or happen to chech your revenue share.
On that note, ebay of course is now not allowed (unless you happen to be the host domain owner) as EPN have changed the rules forbidding their ads to be shown on any domain you don’t personally own. That includes WPmu hosts, Blogger blogs, WordPress blogs (not that you could ever show ads on there), geocites, blinkweb, blogetery and any of the other free blogging platforms. You can still serve ebay ads on hub pages and squidoo lenses, but you must use their own module and not the rss feeds that gave you 100% of the revenue.
Ok, thats about all for now. I’ll post again when the new updates take effect and in the meantime will have a long hard think about the direction of this blog!