Hey, its Halloween soon! So I hope everyone’s ready for a great evening on that special day of the year. There will be plenty to do for families, kids and adults. But on a business note, did everyone who is involved with making money from the Internet manage to cash in on the commercial side of this festive event?
Well, the general idea is to jump on any popular date in the calendar when people are in the mood to buy stuff and, well, sell it to them! That is, after all, what most of us are here for, aren’t we?
I’m often asked what are the best ways of monetizing a site or blog to get the best out of certain festive occasions, such as Halloween or Christmas, not forgetting those other big hitters like Valentines Day, Mother’s Day, Father’s Day etc. Well, the simple rule of thumb if you don’t actually have your own e-commerce site selling your own stuff is to set yourself up as an affiliate and sell other people’s stuff to your blog’s visitors.
Its not difficult as long as your blog has got a good stream of organic search traffic who are generally looking for the products that everyone wants for the occasion. For Halloween, it has been fancy dress costumes, masks, makeup and everything else that goes with Trick or Treat for the kids and adults too (the grown ups parties that follow…). Also, there are always the small gifts that people like to buy each other and there you can really let your imagination rip!
With Christmas coming hot on the heels of Halloween, you need to be ready with whatever sector of the gift market that you intend to target as well as Christmas trees, decorations, party supplies and the whole nine yards. But that’s a subject for a later post. So here’s extending everyone my congratulations if you were successful with Halloween stuff as I was, and good luck for the forthcoming season of goodwill.